Penny Jar

This project was for my Message Campaign Design course. We were tasked with coming up with something we are passionate about that we wanted to create a campaign for. I chose climate change, specifically, to combat the idea of "My actions will not have an impact." In this, I had to figure out how to target an audience that already has an interest in this issue.

We started by brainstorming 25+ different logo ideas, then we took those ideas and chose 6+ to develop further. From there, we mocked up those 6 ideas into digital logos. Then we settled on one that would work the best for all of our content.

We then developed our creative identity for our brand. This included imagery, patterns, colors, typography, and logo usage.

We had to create our social campaign graphics, including a billboard, Facebook post, short-form video (Reels or TikTok), and long-form video (YouTube). This challenged me to think about my audience and who uses which social media sites the most. To see the videos go to https://indd.adobe.com/view/93f3104b-7aa3-47b1-8beb-180b4291a665

The final element we had to create was a website. We had to create a home page and an additional page that had other information. The interactive website can be found https://www.figma.com/design/Z6F1tS8TFuqhcsERmkhS9w/Penny-Jar-Website?node-id=0-1&t=LfHXsLS7mH9ppt0S-1

You may also like